Growth Through User Relationships
Game time is better with people you know! This design is a simplified path for users to register, then invite a friend for a unique shared experience.
CLIENT
Riot Games - VALORANT
Role
Senior UX Designer
Problem Statement
Problem Statement
Problem Statement
To create hype around their launch on Playstation and XBOX, VALORANT wanted to drive engagement through trusted relationships.
Riot was historically a PC audience, and VALORANT'S launch on console play needed to expand to that player-base.
To create hype around their console launch, there were some core goals:
Drive users previously unable to play the game, to a new experience alongside players they know.
Increase an already strong VALORANT community.
Engaging with friends = Happy Players.
This leads to play growth via engagement and retention.
The more they are happy playing, the more they spend hard earned money!
To create hype around their launch on Playstation and XBOX, VALORANT wanted to drive engagement through trusted relationships.
Riot was historically a PC audience, and VALORANT'S launch on console play needed to expand to that player-base.
To create hype around their console launch, there were some core goals:
Drive users previously unable to play the game, to a new experience alongside players they know.
Increase an already strong VALORANT community.
Engaging with friends = Happy Players.
This leads to play growth via engagement and retention.
The more they are happy playing, the more they spend hard earned money!
Connect to Content
Add layers or components to swipe between.
To create hype around their launch on Playstation and XBOX, VALORANT wanted to drive engagement through trusted relationships.
Riot was historically a PC audience, and VALORANT'S launch on console play needed to expand to that player-base.
To create hype around their console launch, there were some core goals:
Drive users previously unable to play the game, to a new experience alongside players they know.
Increase an already strong VALORANT community.
Engaging with friends = Happy Players.
This leads to play growth via engagement and retention.
The more they are happy playing, the more they spend hard earned money!
To create hype around their launch on Playstation and XBOX, VALORANT wanted to drive engagement through trusted relationships.
Riot was historically a PC audience, and VALORANT'S launch on console play needed to expand to that player-base.
To create hype around their console launch, there were some core goals:
Drive users previously unable to play the game, to a new experience alongside players they know.
Increase an already strong VALORANT community.
Engaging with friends = Happy Players.
This leads to play growth via engagement and retention.
The more they are happy playing, the more they spend hard earned money!
Designed Experience
Designed Experience
Aligned MVP Solution
Sharing The Invite Code
To make MVP launch dates, the simplest version allowing users to share access codes with friends was landed on. The result was a responsive flow, which provided users access through our system registration, and the ability to share an access code through their chosen method. Had we forced this experience through the console flow, it would limit user options. This solution allowed users to chose their own share path - be that email, discord, or text (as seen below!).
Sharing The Invite Code
To make MVP launch dates, the simplest version allowing users to share access codes with friends was landed on. The result was a responsive flow, which provided users access through our system registration, and the ability to share an access code through their chosen method. Had we forced this experience through the console flow, it would limit user options. This solution allowed users to chose their own share path - be that email, discord, or text (as seen below!).
Sharing The Invite Code
To make MVP launch dates, the simplest version allowing users to share access codes with friends was landed on. The result was a responsive flow, which provided users access through our system registration, and the ability to share an access code through their chosen method. Had we forced this experience through the console flow, it would limit user options. This solution allowed users to chose their own share path - be that email, discord, or text (as seen below!).
Redeeming A Shared Code
Redeeming a code shared by your friend, needed to be as simple as registration. The flow was the same, except the landing page had a unique code tied reflecting the registered user it came from. The friend just needed to log in, choose their platform, and you're ready to play!
Redeeming A Shared Code
Redeeming a code shared by your friend, needed to be as simple as registration. The flow was the same, except the landing page had a unique code tied reflecting the registered user it came from. The friend just needed to log in, choose their platform, and you're ready to play!
Redeeming A Shared Code
Redeeming a code shared by your friend, needed to be as simple as registration. The flow was the same, except the landing page had a unique code tied reflecting the registered user it came from. The friend just needed to log in, choose their platform, and you're ready to play!
